Plan Bee Direct, LLC was founded in 2024.
With over two decades of experience in direct marketing, Barbara Higgins has built a reputation for her deep industry knowledge and client-focused approach. Throughout her career, she has successfully managed and brokered accounts across a wide range of industries, including healthcare, continuing medical education (CME), and business services.
Barbara also pioneered the development of a system for coordinating pre and post-show email campaigns for conference exhibitors and sponsors. Her commitment to innovation and client success has consistently fueled the growth of her client base, making her a respected and valued leader in the field.
