Plan Bee Direct, LLC was founded by Barbara Higgins in 2024.
With over two decades of experience in direct marketing, Barbara Higgins has built a reputation for her deep industry knowledge and client-focused approach. Throughout her career, she has successfully managed and brokered accounts across a wide range of industries, including healthcare, continuing medical education (CME), and business services.
Barbara also pioneered the development of a system for coordinating pre and post-show email campaigns for conference exhibitors and sponsors. Her commitment to innovation and client success has consistently fueled the growth of her client base, making her a respected and valued leader in the field.
In her “spare time” (if you can call it that), Barbara runs a thriving Etsy shop where she creates handmade-to-order felt wreaths. Thanks to her marketing know-how, she landed her first sale within a week—and in the past five years, she’s crafted over 2,200 wreaths with love and a heck of a lot of felt.
See what the buzz is all about
I worked with Barbara Higgins on an email campaign for a high profile conference. Barbara was easy to work with, gave clear feedback, and provided timely communication. She remained flexible throughout the process and gave ideas to help with the campaign. Barbara is also just a pleasant person to interact with in general!
Barbara and I worked together for getting out emails for an event this past November. I was thoroughly pleased with the experience. The communication was transparent and frequent. Barbara was also very responsive to questions from my end.
Barbara Higgins is real a pleasure to work with. The online tools at Plan Bee Direct are so easy to use, and Barbara is there for any questions we may have. Since order turnaround and efficiency is a major part of our business, we depend on Barbara to keep our flow of business going. It is amazing how quickly she can fill our list needs. She is a real gem.
I have worked with Barbara for over 25 years now with great results for our customers; and she has changed with the times and provides valuable B2B guidance and services for today’s fast changing world! Skip the companies with all of the window dressing and no substance. Barbara works in the trenches and is a “secret weapon” for trade show marketers. Hard working and great service!
I have worked with Barbara for more years than I can remember. She’s responsive, proactive, and the Fix-My-List product itself has become an integral piece of our data hygiene process. You’ll surely be impressed.
It is my pleasure to give Barbara Higgins my highest recommendation. She has always provided us with excellent, high quality customer service in a timely manner. I can’t count the times where she has stayed late and gone the extra mile to help us out. In my 35 years in the industry, Barbara’s commitment and dedication to providing top notch service stands above the rest.
I am pleased to recommend Barbara Higgins and her new company Plan Bee Direct. Barbara worked with me for over 20 years, serving as a list manager, list broker, and administrative manager, until my retirement and the closure of Bethesda List Center. Barbara is organized and completes tasks. She can handle managing email campaigns and data improvement tasks in such a way as to make your organization shine. Her experience is rarely found in list companies these days. Barbara can be your “secret weapon” for marketing success.
Barbara was wonderful to work with start to finish. She clearly laid out everything we’d need to do at the beginning and made sure to check in along the way to ensure everything was on track. She went above and beyond working with the sponsors to make their messages the best they could be and to get them the great reach possible. She responded quickly to my questions and laid out a simple process for the sponsors to follow. I’d definitely work with Barbara again and have recommended her to others within my organization.
