about plan bee direct

Committed | Dependable | Efficient

About Plan Bee Direct

Founded in 2024, Plan Bee Direct is dedicated to helping businesses enhance their marketing efforts with highly accurate, targeted data solutions. Our expertise in list management, data verification, and strategic email deployment ensures that your marketing outreach is both efficient and impactful.

Precision-Driven Email Marketing & Data Verification

We specialize in Pre- and Post-Conference Email Deployment, ensuring your messages reach the right audience at the perfect time. With professionally designed HTML email templates.  Our goal is for your campaigns to capture attention and drive higher engagement.

To further enhance deliverability, our Email Verification, Address Verification, and Phone Verification services help clean and refine your marketing lists—ensuring your messages reach valid and responsive contacts.

High-Value Email & Mailing Lists for Targeted Marketing

At Plan Bee Direct, we provide access to premium email and mailing lists tailored to your target audience. Our list management, list research, and list brokerage services ensure that your data is well-organized, updated, and optimized for maximum ROI.

Your Trusted Partner in Data-Driven Marketing

With Plan Bee Direct, you gain a strategic partner committed to data-driven marketing success. Whether you need targeted contact lists, optimized email campaigns, or thorough data verification, we help you maximize your marketing potential and drive measurable results.

With over two decades of experience in direct marketing, Barbara Higgins has built a reputation for her deep industry knowledge and client-focused approach. Throughout her career, she has successfully managed and brokered accounts across a wide range of industries, including healthcare, continuing medical education (CME), and business services.

Barbara also pioneered the development of a system for coordinating pre and post-show email campaigns for conference exhibitors and sponsors. Her commitment to innovation and client success has consistently fueled the growth of her client base, making her a respected and valued leader in the field.

In her “spare time” (if you can call it that), Barbara runs a thriving Etsy shop where she creates handmade-to-order felt wreaths. Thanks to her marketing know-how, she landed her first sale within a week—and in the past five years, she’s crafted over 2,200 wreaths with love and a heck of a lot of felt.

See what the buzz is all about

Plan Bee Direct helped us create an html formatted email to raise awareness of a breakfast symposium we held at a congress. We appreciate their high level of flexibility and responsiveness. We had a positive experience working with them.

Don K, Senior Director, Marketing, Orchestra BioMed

We had a great experience with plan bee direct for our first tradeshow. We needed to created a html file for our marketing eblast and Barbara was extremely helpful to work with and her turnaround time was so quick! We appreciated her creative guidance and direction on the design and were very happy with the final product! I would definitely work with her again!

Rachel Welsh, Event Consultant, Kardium

I couldn’t of done this without them. the professionalism and quality far exceeded expectations.

Tina Knight, Administrative Assistant , Geisinger Hospital

I thought my list was in really good shape. We mailed it all the time.  FixMyList showed me I was wrong. Our sales went up over 30% in 2 mailings.

Jack, Owner , Wholesale Supply Company

Barbara was wonderful to work with start to finish. She clearly laid out everything we’d need to do at the beginning and made sure to check in along the way to ensure everything was on track. She went above and beyond working with the sponsors to make their messages the best they could be and to get them the great reach possible. She responded quickly to my questions and laid out a simple process for the sponsors to follow. I’d definitely work with Barbara again and have recommended her to others within my organization.

Beth Pernerewski, CMP, Conference Manager, IMI Association Executives

I have worked with Barbara for more years than I can remember. She’s responsive, proactive, and the Fix-My-List product itself has become an integral piece of our data hygiene process. You’ll surely be impressed.

Tim Burnell, President, Complete Medical Lists

I am pleased to recommend Barbara Higgins and her new company Plan Bee Direct. Barbara worked with me for over 20 years, serving as a list manager, list broker, and administrative manager, until my retirement and the closure of Bethesda List Center. Barbara is organized and completes tasks. She can handle managing email campaigns and data improvement tasks in such a way as to make your organization shine. Her experience is rarely found in list companies these days. Barbara can be your “secret weapon” for marketing success.

David James, President, Bethesda List Center

It is my pleasure to give Barbara Higgins my highest recommendation. She has always provided us with excellent, high quality customer service in a timely manner. I can’t count the times where she has stayed late and gone the extra mile to help us out. In my 35 years in the industry, Barbara’s commitment and dedication to providing top notch service stands above the rest.

Kevin Clerkin , Complete Mailing Lists

Barbara Higgins is real a pleasure to work with.  The online tools at Plan Bee Direct are so easy to use, and Barbara is there for any questions we may have.  Since order turnaround and efficiency is a major part of our business, we depend on Barbara to keep our flow of business going.  It is amazing how quickly she can fill our list needs.  She is a real gem.

Bill W, Director of Sales, Complete Mailing Lists

It was great working with Barbara on a promotional email. Her template turned out great and the whole process was a breeze.

Max Pinch, Senior Content Marketing Associate, Baxter

Working with Barbara and Plan Bee Direct made the process of getting our promotional emails created, tested and sent for Heart Rhythm 2025 so simple and easy! She is very communicative and responds very quickly, or if there’s something urgent, she’s always available via phone.
She built all four of our emails (HTML files), which not only saved myself and my team time to work ahead, but she was patient while we were getting our content in. She was also willing to adjust deadlines if we needed it.

Overall, I would definitely work with her again for future events (I have already recommended to our MET team that we go this route for 2025/2026 events) – thank you SO much Barbara! You are beyond amazing!

Kasey Lanenberg, Customer Engagement Specialist , Boston Scientific Corporation

I worked with Barbara Higgins on an email campaign for a high profile conference. Barbara was easy to work with, gave clear feedback, and provided timely communication. She remained flexible throughout the process and gave ideas to help with the campaign. Barbara is also just a pleasant person to interact with in general!

Julie Laughter, Director, HCP Marketing, Currax Pharmaceuticals

Finding FixMyList was a life-saver. Making sure that our list was in tip-top shape means we have happier clients. 

David M, Vice President, Online Vertical Publisher

I have worked with Barbara for over 25 years now with great results for our customers; and she has changed with the times and provides valuable B2B guidance and services for today’s fast changing world! Skip the companies with all of the window dressing and no substance. Barbara works in the trenches and is a “secret weapon” for trade show marketers. Hard working and great service!

Bill Fletcher, President, The Right Lists, Ltd.

Barbara and I worked together for getting out emails for an event this past November. I was thoroughly pleased with the experience. The communication was transparent and frequent. Barbara was also very responsive to questions from my end.

Jennifer Lazarz, Marketing Manager, Medical Informatics Corp

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